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Rio Sul

The RIO SUL brand is based on a soft-discount strategy. In practice this means that the first thing to take into consideration is always the quality of the products (normally a market leader product) and then, of course, the price. This option aims to establish a long and reliable relationship for both parties and in which we all win (win-win).

This emphasis on quality has allowed the RIO SUL brand to achieve much higher brand loyalty levels than expected.

All the brand’ labelling is multilingual:
(Portuguese, English, French and German).

The RIO SUL brand can currently be found in over 16 countries (Portugal, France, Switzerland, Belgium, Luxembourg, England, Germany, Latvia, Lithuania, Algeria, Angola, Cape Verde, S. Tomé and Príncipe, Guinea-Bissau, Namibia, Guadeloupe Islands, Mozambique, Mauritania, South Africa and Macau).